RE/MAX Launches Mortgage Franchise, Expanding Small business for Nearby Brokers, Decisions for Consumers

RE/MAX CEO, Chairman and Co-Founder Dave Liniger announced Monday the launch of Motto Mortgage loan, an impressive mortgage brokerage franchise and also the second member of your RE/MAX Holdings, Inc. loved ones of brand names.
In the press conference Tuesday Liniger more commented within the development from the franchise at the same time as rollout strategies for expanding the franchise industry-wide.
“The last 10 years has been challenging using the tightening of lending standards, but individuals have loosened up,” Liniger added from the press conference over the announcement. “This was a lot more a consumer-related situation. Each survey accomplished in our business has proven nearly all homebuyers would really like to perform one-stop home loan searching for their ease. We looked at these benefits and wondered, ‘How can we incorporate this right into a genuine estate workplace?'”
“We’re performing this in 3 phases,” Liniger extra from the conference contact. “The very first is usually to RE/MAX broker/owners that are in 30 unique states during the U.S. that accept the federal disclosure document for franchise sales. The 2nd phase is getting filed at this time together with the states that have separate state requirements. Inside 2-4 months, we are going to take this industry-wide outside the RE/MAX organization to other competitors that we see as specialist operations.”
Stated newly named Motto Mortgage President Ward Morrison Tuesday: “Each state has net really worth prerequisites, knowledge needs and even more. We studied every single state to understand each and every requirement, and we’re prepared to aid each franchisee obtain that mortgagee license so they are able to operate inside of their state.”
Motto Mortgage loan will open mortgage loan franchises during the U.S., raising competitors during the field and leading to much more decision and also a improved working experience for shoppers, the company states. Its loan originators will work with genuine estate offices to ensure that agents might help homebuyers receive the mortgage loan loans that very best fit their personal requirements.
“RE/MAX disrupted the real estate industry when it was produced over 4 decades ago. We did it by empowering true estate agents and in the end providing customers a much better home-buying and -selling working experience,” mentioned Liniger at invitation-only gatherings of seasoned RE/MAX franchise owners in Dallas and Orlando. “The RE/MAX model remains exclusive and continues to thrive for the reason that we have now the very best agents within the small business who provide outstanding services. We're extending our core competency of franchising to the home loan origination market place by introducing Motto Mortgage.”

In an interview with RISMedia, Liniger explained that Motto Mortgage is made to carry mortgage loan small business back to a lot of neighborhood markets. “The massive banks have been as well massive to fail and acquired bailed out from the U.S. government,” he explained. “The smaller mortgage loan brokers weren’t also big to fail, so they did not get any with the bailouts. This consolidated the U.S. into larger and larger banking institutions. We’re likely to take back some of that small business and put it in to the hands on the neighborhood broker/owners of mortgage and authentic estate companies who operate within the destinations wherever they are creating the loans.”
Liniger emphasized that Motto Mortgage is centered on the buyer. “We obsess about strategies to improve the genuine estate practical experience for your buyer,” he mentioned. “We realize that independent mortgage brokers’ share of the mortgage origination industry dropped significantly following the economic downturn, falling from a 15-year normal of 22 percent-with a substantial of 35 % in 2006-to ten percent in 2015. Mortgage brokers deliver selection and support towards the customer and Motto Home loan will operate to increase the market share of mortgage loan brokers and deliver superior mortgage loan decision and services to buyers consequently.
Motto Home loan will inspire new professionals to join the occupation by supplying them tools, resources and also a built-in relationship having a serious estate brokerage, which include direct accessibility to agents, the corporation states.
“We search forward to your return of home loan brokers and experienced loan originators to the industry,” explained newly named Motto Mortgage loan President Ward Morrison, who has been with RE/MAX, LLC for eleven many years and most not too long ago served as vice president, Region Operations and Organization Options. “Our priorities will likely be educating, coaching and supporting our franchisees to ensure they can present exemplary customer services to their customers.”
Pairing a Motto Mortgage franchise using a actual estate brokerage indicates homebuyers can get the job done having a real estate agent to seek out a home and that has a Motto Home loan loan originator to safe financing in offices at 1 area. And Motto Mortgage loan loan originators is not going to be bound for the items of one specific loan provider but may have entry to good quality loan alternatives from several sources.
“Because decision and support matter, Motto Mortgage loan will supply various mortgage loan alternatives even though promoting honesty and complete disclosure, which makes it very consumer-friendly,” mentioned Morrison. “It’s the one-stop store homebuyers want and also the expertise they will soon come to anticipate.”
Liniger drew a parallel involving Motto Home loan and the creation in the multiple listing support (MLS). “The MLS meant consumers did not must visit twenty or thirty distinct brokers in town to find out all the readily available listings. Together with the MLS, they'd entry to anything,” Liniger informed RISMedia. “Now, individuals will not really need to head to 10 diverse banks-they’ll have easy accessibility to wholesalers who can give them information and facts around the best solutions from unique businesses.”
“Any time the client is much better served with the possibility of one-stop buying, it is great for all involved,” stated RISMedia President and CEO John Featherston. “RE/MAX has reduced the barriers for medium and small-sized brokers to have back to the home loan sector. For the broker/owner who chooses to invest within this new possibility, this enables them for being a portion with the home-buying approach in the a great deal higher and more impactful way…it potentially gives them a large competitive benefit.”
“The major regional actual estate firms usually have their very own mortgage loan company, and also you really need to have millions and hundreds of thousands in capital to do so,” explained Liniger. “With Motto Mortgage loan, we’re leveling the taking part in area during the mortgage loan sector, similar to franchising did within the true estate business. By creating this mortgage loan franchise, we’re giving that advantage to all firms from the market place, not just the regional giant.”
Around the selection to generate Motto Mortgage loan out there to all, Liniger explained, “REALTORS? are the most cooperative group of people of any industry I’ve ever been in. They’ll battle tooth-and-nail to obtain a listing, then open that listing as much as anyone and give you half in case you assist sell it. We head to conventions and freely share greatest practices with other brokers and agents because it tends to make the whole sector superior. As a franchisor, we’re in a position to present far better services and solution to buyers. Providing Motto Home loan for the whole industry aids every person. We can give all of the strengths of staying large.”
Liniger concluded: “Motto Home loan can be a consumer-friendly addition on the real estate workplace, supplying transparency and ease. It is a value-added service that several agents might be energized to possess onsite. Furthermore, it offers brokers the capability to develop their business enterprise on over 1 income stream.”