Productive Singles' Day Reminds Us Alibaba Is 'Indispensible Gateway' for U.S. Brands In China
Alibaba (BABA) 's Singles' Day made one more mark about the international buying calendar this 12 months, racking up $17.eight billion in gross merchandise volume (GMV) all through the 24-hour shopping bonanza exactly where client staples like outfits, home appliances and electronics to surprises like vehicles and cruises had been sold on its core e-commerce websites Taobao and Tmall on Nov. eleven.
The world's largest on line shopping occasion drew to a close final Friday, reporting a leap above 32 % in comparison to RMB 91.two billion ($14.3 billion) in 2015 along with a whopping 60 percent enhance in comparison with the $9.three billion GMV in 2014.
To place these numbers into viewpoint, American customers invested $3.12 billion on Cyber Monday last year, a 21-percent annual get versus $2.59 billion invested on Cyber Monday 2014, in accordance to global media measurement and analytics organization comScore.
Post-Singles' Day, Wall Street analysts scrambled to reiterate their "buy" ratings over the Alibaba stock, highlighting positives together with the company's mobile transaction growth and its cross border marketing maximize. Some went as far as to state that a different effective Singles' Day showed the electrical power that Alibaba needs to offer in-roads for U.S. providers on the world's second largest economic climate.
"We believe the business need to continue to serve as an indispensable gateway for U.S. manufacturers and merchants to reach Chinese buyers," said Kerry Rice, analyst from Needham & Co. "In our opinion, Alibaba's channel for the China market represents significant export opportunities for U.S. companies and is unlikely to be disrupted even with more adverse import environment."
Youssef Squali, analyst at Cantor Fitzgerald wrote in a research note Monday that the final tally for Alibaba's Singles' Day could be seen as an early positive read into its Dec. quarter results and the resiliency in the Chinese client.
"The occasion also highlighted BABA's focus on Branding and showcased the company's ability to leverage media and technology assets to drive greater customer engagement with the platform, solidifying its position as the e-commerce leader in China," wrote Squali.
Best-selling U.S. manufacturers by GMV during Singles' Day included Action Alerts PLUS holding Apple (AAPL) , sport retailers Nike (NKE) and New Balance, Playboy and Skechers (SKX) . L Brands' (LB) Victoria's Secret and Gap (GPS) also participated in the massive sale, according to Alibaba.
The record-breaking figure seems to have restored and strengthened confidence in the healthy growth of Chinese consumer spending despite concerns above a gradually slowing Chinese economic climate.
"This data sends a clear message to retailers that Chinese shoppers' appetite for major events like this remains strong. Our own recent research has found that Chinese customers are beginning to shed their credit wariness, and challenge the US in terms of spending electrical power, which is helping to fuel the Singles Day purchasing frenzy and love for buying," mentioned John O'Brien, vice president of business development at Worldpay, a international payment processing corporation that provides services for internet retailers.
While Alibaba handed in a different impressive GMV record, some analysts feel that the year-over-year development rate of 32 percent in 2016 when compared with the 60 % in 2015 demonstrates that the e-commerce giant cannot keep up with this exponential development. The company recently stopped reporting GMV numbers in its quarterly reports.
"It doesn't represent our true identity, and overemphasizing it makes people just think about e-commerce," explained Jack Ma, executive chairman of Alibaba Group, at the Singles' Day countdown gala hosted on Nov. 10.
Ma's words are indicative of Alibaba's ever-expanding ecosystem which has come to include entertainment, financials, logistics and cloud computing technology besides its core e-commerce platforms. Experts believe that the company's use of virtual reality, augmented reality and digital media has been able to lure digital savvy shoppers to spend on mobile platforms, which account for 82% of its total GMV this year.